WHY CHOOSE US AS YOUR TRUSTED PARTNERS & STRATEGIC ADVISORS
SMARTER DECISION ENABLERS
We empower performance and enable quicker / smarter business decisions through true problem-solving frameworks
ROBUST SCIENCE
Our “Best in Class” Tools & Scientific Models are built to deliver as per industry expectations…
+40 YRS. OF PROVEN EXPERTISE
We have extensive global consulting experience and network to address any client requirements…
WE CONTINUE TO DEVELOP BUSINESS SOLUTIONS PROVIDING A CLEAR COMPETITIVE ADVANTAGE
CASE STUDY
Sponsorship Audit & Portfolio Strategy Development
- Which properties (incl. brand ambassadors) in the current portfolio are performing & offering the best cost: benefit, FIT & alignment?
- How to identify, select and acquire the right sponsorship platforms / properties?
- How would an optimal sponsorship portfolio mix / strategy look like with the ability to deliver on target audience, brand and business objectives?
Key Questions Answered?
CASE STUDY
Sponsorship Activation Strategy Development
- How would an optimal data / fan insights driven activation strategy framework look like and implemented (incl. best practices)?
- Which are the high opportunity fan segments (target audience) to engage?
- Which are the most effective activation initiatives (strategies) and communication channels for fan engagement?
Key Questions Answered?
CASE STUDY
Sponsorship Sales Narrative / Partner Acquisition
- What are the key property USPs & what attributes and values can be leveraged?
- What is the potential for fan engagement & what brand and business objectives can be addressed by commercial partners?
- How can we develop a data & intelligence driven rationale / framework to walk a potential buyer through every stage of the decision-making funnel (process)?
Key Questions Answered?
CASE STUDY
Sports League & IP Development
- Is the sports league / IP operationally and commercially viable?
- What are the key ingredients for developing & sustaining a sports league?
- What would be the right Go-To-Market model (operational & commercial)?
- What is the optimal timing, milestones & systematic steps for implementation?
Key Questions Answered?
CASE STUDY
Event Economic Impact & Fan Satisfaction (Research)
- What is the direct, indirect & induced impact of the event (economic, media & marketing, community, attendee & sponsorship)?
- What are the potential event benefits accrued in the mid-to-long term on the imagery & branding of the host city (destination marketing)?
- What are the KPI’s / success drivers (sustainability, stakeholder benefits, etc.)?
Key Questions Answered?
CASE STUDY
Fan Insights & Profiling (Research & Segmentation)
- What is the fan potential?
- What do they look like (fans) & where to find them?
- How do they consume content and are they relevant?
- How to engage them in a common dialogue?
Key Questions Answered?
CASE STUDY
Rights Valuation (Sponsorship & Media Rights)
- What is the fair market value of the property’s media & sponsorship rights (top-down & bottom-up)?
- What are the key value drivers/ business implications?
- How much should rights holders be selling at OR how much should broadcaster / sponsors be paying for it?
- What would be the optimum rights fee range?
Key Questions Answered?
CASE STUDY
IP Valuation (Brand / Franchise)
- What is the fair team / franchise brand value in the market?
- What are the key value drivers / levers of brand value?
- How can the value be further optimised?
Key Questions Answered?
CASE STUDY
Holistic Sponsorship ROI & ROO Modelling
- What was the media ROI?
- What has been the impact on key brand metrics (ROO) / consumer perceptions?
- What are the key value drivers & overall Cost: Benefit?
- Does it justify the marketing spend and should it be continued?